Not as painful they sound! These initial conversations are designed to help you understand your branding requirements, before briefing any projects.
Listen to everyone’s opinion within the business. Ideas can come from anywhere. Stay engaged.
In the creative industry you sometimes hear about the communication gap between designers, design agencies and their clients. I navigate any potential gaps by establishing clear communication from day one. The art of branding is a subjective process, so I listen attentively and work tirelessly with my clients to understand their business and their aspirations.
Let’s start off on the right foot. If your branding is to connect successfully with your customers, then client and creative need to click. A Brand Clinic is a structured conversation to help you and your colleagues to investigate and expertly critique your existing business branding. A fresh perspective to spark your business branding project. Let’s set up a video call with Skype or Zoom.
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Good Brand
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Bad Brand
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A creative branding process involving people across business
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A business branding policy involving just the management
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Consistent and coherent implementation of identity across all channels
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Inconsistent and incoherent misuse of identity across all channels
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Human centric to create a personal connections
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Business centric to create a faceless corporation
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Continuously evolving to stay ahead in a crowded marketplace
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Reactively reinvents to catch up with the crowded marketplace
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Listens to and actions customers feedback
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Hears but ignores customer feedback
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Looks at the bigger picture and the long-term impact
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Looks with tunnel vision for the short-term gains
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Inspires, builds loyalty and customers become brand advocates
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Disappoints, loses loyalty and customers become brand detractors
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My clients will testify to my ability to listen attentively, to understand the complexity of their product or service and to remain focussed throughout the design process. I’m passionate and committed about delivering tangible results for your business. View my client testimonials here
My design process ensures projects meet deadlines and stay on budgets but it also helps to spark clients thinking. Clients expect me to have an opinion, to challenge them and to push the creative boundaries towards the deadline. Don’t worry if you’re new to briefing design projects. View my creative design process
With over 25 years diverse graphic design experience in both print and digital, I am confident I can deliver creative solutions to surpass your expectations. I have now successfully completed over 3,400 design and branding projects, all perfectly seasoned with creativity. See the creative results for yourself
I am committed to and working towards sustainable business practices. If printed materials are necessary, then I recommend that my clients use paper sourced from well managed forests (FSC) and biodegradable inks if possible. I am currently working with a team to help design and develop sustainable lifestyle platform.
Working closely together with clients, I aspire to be considered as a valued team member rather than an external supplier. I pride myself in being responsive and to embrace the challenge of being a part of the growth and development of my clients businesses. FAQ page for details on how I work
London Studio
Garlic Agency LDN
Shipwright Street
Royal Wharf, E16 2XF
Istanbul Studio
Garlic Agency IST
Sedef Caddesi
Ataşehir, 34750
© 2022 Garlic Agency Limited. A company registered in England and Wales. Company Number 12209948.
