Nothing beats the thrill of a live performance, the visceral connection with the audience – it’s storytelling in its rawest of forms. How do marketers and creatives attract new audiences and engage regular theatregoers? This year feels like the half-time interval. A pause for reflection. I am optimistic for a standing ovation in the second act.

Garlic works closely with marketing, development, education and outreach departments, theatre directors, playwrights and set designers to help bring their theatrical visions to life. I create materials to promote musical theatre, acting shows for both stage and screen, dance shows, opera and ballet productions staged in London’s West End, for UK touring productions, Edinburgh Festival Fringe and for New York’s Broadway. 

I design and deliver everything from show title treatments to theatre programmes, to London Underground panels and billboard posters, to bus and taxi liveries and full wraps, to digital screens for railway stations and foyer areas, to front of house signage and audience wayfinding signage, to branded merchandise and ticketing. I can also provide further creative support to you and your team with social media campaign assets, animated logos, responsive Wix or WordPress CMS websites and digital banners. I’ve even branded and launched new theatre companies.