Leopard Photography Exhibition • Autumn 2022

Leopard Print

outline

“The leopard print is a fashion constant – it may go in and out of season, but it never goes out of style. So how much longer before the spots are back in season, but the creature that inspired it has been extinguished from this Earth?” Celina Chien. ‘Leopard: Honouring the Muse’ was a collaborative exhibition between the artist Celina Chien and luxury Italian fashion house Dolce&Gabbana in support of Panthera.

CLIENT

Celina Chien artist, photojournalist and actor. Photo ‘Arboreal Throne’ (2022)

scope

Celina Chien Leopard

Challenge

Support the narration of the leopard's story by creating a branded landscape for the artist's photos.

context

There are eight recognised subspecies of leopard across the world, habitats ranging from tropical forests, grassland plains, deserts to alpine areas. According to the International Union for Conservation of Nature (IUCN) and wild cat charity Panthera leopard populations are in steep decline across Africa and Asia. As such they are categorised as ‘vulnerable’ – see the ‘Red List’ graphic below. Its primarily threatened by habitat loss to farming and urbanisation. Hunting leopards as trophies is still allowed in certain countries, and illegal trade of their fur and teeth is also widespread.

UN SDG 15

Target 15.5

Take urgent and significant action to reduce the degradation of natural habitats, halt the loss of biodiversity and, by 2020, protect and prevent the extinction of threatened species.

UN SDG 13

Target 13.3

Improve education, awareness-raising and human and institutional capacity on climate change mitigation, adaptation, impact reduction and early warning.

1
Canon EOS 5D Mark IV
11
stunning photographs
30
instagram images
40
page visual companion
250k
leopards in the wild
Leopard visual companion

Interactive Barometer of Life (Red List)

The IUCN Red List of Threatened Species. Version 2022-1. Accessed on 25/11/2022. Category descriptions provided by World Atlas.

IUCN Red List graphic

Total 20,469 species.
A species categorised as Data Deficient does not have enough information available to assess its conservation status. 

Total 75,733 species.
The Least Concern species has been analysed by the IUCN but does not qualify for any other category. Humans are in this category.

Total 8,714 species.
The Near Threatened category means that the species is not currently at risk of becoming extinct in the near future.

Total 16,300 species.
A species categorised as Vulnerable will probably become endangered in the near future due to survival threats like habitat loss and destruction. 

Total 16,094 species.
The IUCN considers an Endangered species to be likely to become extinct. This is the second most serious conservation status.

Total 9,065 species.
A Critically Endangered species faces a very high risk of becoming extinct in the very near future. This is the most serious category for living plant and animal species. 

Total 82 species.
A species on the Extinct in the Wild list does not exist in the wild or in its historic habitat. The only recorded living species are in captivity. 

Total 902 species.
Once a species is on the Extinct list, it no longer exists. Of all the species that have ever lived on earth, 99% have become extinct. This is more than 5 billion species.

Leopard visual companion
Canon EOS 5D Mark IV
Leopard visual companion
Leopard Print Coat

deeper dive

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Exhibition Instagram Posts
Exhibition Instagram Posts

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Celina Chien
Leopard Print Dress

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