Branding Ecosystems for Collective Change
Photography Exhibition • Autumn 2022
‘Leopard: Honouring the Muse’ was a collaborative exhibition between the artist Celina Chien and luxury Italian fashion house Dolce&Gabbana in support of Panthera. “The leopard print is a fashion constant – it may go in and out of season, but it never goes out of style. So how much longer before the spots are back in season, but the creature that inspired it has been extinguished from this Earth?”
Celina Chien artist, photojournalist, and actor.
Challenge
There are eight recognised subspecies of leopard across the world, habitats ranging from tropical forests, grassland plains, deserts to alpine areas. According to the International Union for Conservation of Nature (IUCN) and wild cat charity Panthera leopard populations are in steep decline across Africa and Asia. As such they are categorised as ‘vulnerable’ – see the ‘Red List’ graphic below. Its primarily threatened by habitat loss to farming and urbanisation. Hunting leopards as trophies is still allowed in certain countries, and illegal trade of their fur and teeth is also widespread.
Take urgent and significant action to reduce the degradation of natural habitats, halt the loss of biodiversity and, by 2020, protect and prevent the extinction of threatened species.
Improve education, awareness-raising and human and institutional capacity on climate change mitigation, adaptation, impact reduction and early warning.
The IUCN Red List of Threatened Species. Version 2022-1. Accessed on 25/11/2022. Category descriptions provided by World Atlas.
deeper dive
“We must be courageously ambitious in demanding the world we want to build. We must hold onto our imagination, our naive idealistic hearts, and articulate a future beyond the ruins of war, the legacy of colonialism, and the injustices of human society. By protecting the leopard’s home, we protect all the ecologies that they safeguard.” Celina Chien
Transforming financial markets into the most protective force on the planet
Bonavero Institute study on civil liability for human rights violations