Complex WPS branding project • Winter 2019

UNESCO Branding

Water insecurity is increasing worldwide. In response to a range threats the Water, Peace and Security Partnership (WPS) develops innovative tools and services that help identify water-related security risks, and allow stakeholders to take action. On 27th May 2020 Water, Peace and Security was awarded the 2020 Luxembourg Peace Prize for Outstanding Environmental Peace.

Photo of drought by R Tee on iStock.

outline

Complex branding project for UNESCO Water, Peace and Security (WPS) based in The Netherlands, to launch their new website portal.

Branding
Copywriting
Social Media 

UI/UX Design
Website Design
and Development

Client: IHE Delft | UNESCO

Water, Peace and Security

Challenge

Create a visual identity that could convey the nature of the project and build lasting recognition.

brief

When I joined the WPS project there were two key advantages. Firstly, it had established a strong and experienced communications team across all its member organisations. Secondly, the project’s international tool, which uses multiple data sources to flag potential areas of emerging water conflict was live. Even with these early advantages, WPS still needed a bold identity, an intuitive website design and strong social media assets to ensure the project was a success.

Typography

Lato is a humanist sans-serif typeface designed in 2010 for a Polish bank by Łukasz Dziedzic. The word ‘Lato’ means summer in Polish. As of August 2018, Lato is used on more than 9.6 million websites, and is the third most served font on Google Fonts. Lato is available via an open-source license.

Merriweather was designed in 2011 by Eben Sorkin to be a text face that is pleasant to read on screens. It features a very large x height, slightly condensed letterforms, a mild diagonal stress, sturdy serifs and open forms. Merriweather is available via an open source license.

Lush Pasture
Pantone 7737
Environment
Pantone 7730
Flowing River
Pantone 7545
Deep Ocean
Pantone 533
Rich Earth
Pantone 175
Water, Peace and Security

water (4d)

process

PROVISION

Scope

Water, Peace and Security

social media assets

Storytelling with Instagram.

Water insecurity is increasing worldwide and about 36% of the world’s population live in water-scarce regions. The WPS website has 27,235 users based in 191 countries as defined in google analytics. During the 3 month period following the launch event, the WPS Twitter account gained over 900 followers and had 81,200 impressions.

Water, Peace and Security

“An inspiring and professional portal within which we could be proud to launch the tool at the ministerial conference in Geneva.”

Corporate Communications Advisor, IHE Delft | UNESCO
Water, Peace and Security
Water, Peace and Security

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