Rewired Earth launch for COP27 • during 2022
Rewired Earth
outline
Rewired Earth was founded to ’transform financial markets into the most protective force on the planet’. Our brief was to understand their challenges, simplify their complex messaging, and to deliver design work to kick start conversations with investors, companies, and ultimately the public. Rewired Earth is conducting the largest sustainability data gathering exercise on Earth, aiming to reach a global audience of one billion.
CLIENT
Rewired Earth is a Community Interest Company (CIC).
scope
- Art Direction
- Brand Development
- Brand Guidelines
- Interactive Explainer Diagrams
- Data Gathering App Prototype
- Wix Website Design/Development
Challenge
Companies should be rewarded for being sustainable, but they aren’t. Yet.
context
The current financial systems are full of conflicting challenges, acting as barriers to sustainable business. Rewired Earth are co-developing a shared language for sustainability, using the United Nations Sustainable Development Goals, enabling the public to have a voice, and for the market to reward sustainable behaviour.
Nobody likes filling out forms or surveys, so the app interface needed to be incredibly user-friendly and responsive across all devices. ‘What do you care about most?‘ – the compelling call-to-action to drive millions of participants to provide their sustainability data.
Target 12.6
Encourage companies, especially large and transnational companies, to adopt sustainable practices and to integrate sustainability information into their reporting cycle.
Target 17.16
Enhance the Global Partnership for Sustainable Development, complemented by multi-stakeholder partnerships that mobilize and share knowledge, expertise, technology and financial resources, to support the achievement of the SDGs in all countries.
Founding and supporting partners
Brand Positioning Ecosystem
Grassroots organisations
Commercial giants
Rewired Earth logo
Brand typefaces
Website favicon
Colour palette
Citizen Square
The Citizen Square gives people of the world a platform to use their voice to directly communicate with businesses. For the first time, companies will be able to understand the public’s sustainability priorities and see exactly where they should be focussing their attention.
Least Care to Most Care
Impact Square
The Impact Square helps people to have a more positive impact on the planet and their business. By clearly showing the impact of a company and its supply chain on the people and the planet, the Impact Square highlights areas for improvement and helps to build trust with its customers.
Negative to Positive Impact
Top Level Diagram (How it Works)
Navigating the Waters (Our Journey)
APP UI DESIGN
Data gathering app prototype 1
Data gathering app prototype 2
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