Rewired Earth launch for COP27 • during 2022

Rewired Earth


Rewired Earth was founded to ’transform financial markets into the most protective force on the planet’. Our brief was to understand their challenges, simplify their complex messaging, and to deliver design work to kick start conversations with investors, companies, and ultimately the public. Rewired Earth is conducting the largest sustainability data gathering exercise on Earth, aiming to reach a global audience of one billion.


Rewired Earth is a Community Interest Company (CIC).


Rewired Earth Hero


Companies should be rewarded for being sustainable, but they aren’t. Yet.


The current financial systems are full of conflicting challenges, acting as barriers to sustainable business. Rewired Earth are co-developing a shared language for sustainability, using the United Nations Sustainable Development Goals, enabling the public to have a voice, and for the market to reward sustainable behaviour.

Nobody likes filling out forms or surveys, so the app interface needed to be incredibly user-friendly and responsive across all devices. ‘What do you care about most?‘ – the compelling call-to-action to drive millions of participants to provide their sustainability data.


Target 12.6

Encourage companies, especially large and transnational companies, to adopt sustainable practices and to integrate sustainability information into their reporting cycle.


Target 17.16

Enhance the Global Partnership for Sustainable Development, complemented by multi-stakeholder partnerships that mobilize and share knowledge, expertise, technology and financial resources, to support the achievement of the SDGs in all countries.

Founding and supporting partners

Rewired Earth Partners
data squares
global financial partners
Sustainable Development Goals
Hours design work
Aim 1 Billion surveys
SDG Rubiks Cube
Challenges Blue
Solutions Green
Data Yellow
Impact Khaki
Tangerine Sky
Citizens Purple

Brand Positioning Ecosystem

Brand Positioning Chart

Grassroots organisations

Commercial giants

Rewired Earth logo

Brand typefaces

Rewired Earth Favicon

Website favicon

Rewired Earth colours

Colour palette

RE Brand Guide

“Finding Garlic transformed our creative capability and I’m incredibly grateful for how they have gone above and beyond to deliver a range of artistic services.”

Citizen Square

Citizen Square

The Citizen Square gives people of the world a platform to use their voice to directly communicate with businesses. For the first time, companies will be able to understand the public’s sustainability priorities and see exactly where they should be focussing their attention. 

Least Care to Most Care

Impact Square

Impact Square

The Impact Square helps people to have a more positive impact on the planet and their business. By clearly showing the impact of a company and its supply chain on the people and the planet, the Impact Square highlights areas for improvement and helps to build trust with its customers.

Negative to Positive Impact

Top Level Diagram (How it Works)

RE Diagram

Navigating the Waters (Our Journey)

RE Journey Diagram


Data gathering app prototype 1

Data gathering app prototype 2

Rewired Earth App
Rewired Earth App

“We’re excited about working with Garlic as our adventure continues and we would not hesitate to recommend their talents to other organisations looking to make a difference in the climate space.”

London Skyline

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