Loveit Coverit Campaign • Spring 2020
Loveit Coverit are one of the largest specialist mobile phone and gadget insurers in the market, providing cover for almost 30 years. Now proudly partnered with leading insurer provider AXA.
Photo by Jacob Ammentorp Lund on iStock.
Without your smartphone your life kind of stops. It is expensive to replace/repair your phone if you don’t have insurance.
Client: PIER Insurance
I have been working with LICI on a range of digital and print projects since 2015. This brief was different. A synchronised campaign across multiple channels to build brand awareness and sell policies. The tube panels (design below) for the London Underground appeared in all 543 trains across the entire network for two weeks in the new year. Just imagine the brand exposure with over five million passenger journeys a day!
Steelfish by Canadian font designer Raymond Larabie is a condensed typeface inspired by early to mid-20th Century newspaper headlines. The original version of Steelfish was released in 2001, then updated and expanded in 2010. Steelfish is a perfect web headliner.
Source Sans Pro is a sans serif typeface designed by Paul D. Hunt and is available from Adobe fonts. Conceived primarily as a typeface for user interfaces. Source Sans Pro draws inspiration from the clarity and legibility of twentieth-century American gothic typeface design.
Social media was placed right at the heart of this campaign. Carefully timed and geographically targeted to London Underground station exits, posts encouraged conversations across Facebook, Twitter and LinkedIn. A fictitious character known to his ‘friends’ as Jack was used to give the storytelling a friendly face. His online presence was ‘last seen yesterday’ because unfortunately his mobile phone is either lost, stolen or broken.
‘Imagine your life’ animation for Twitter and LinkedIn.
‘Imagine missing out’ animation for Twitter and LinkedIn.
‘Exploring again’ animation for Twitter and LinkedIn to coincide with the easing of the lockdown restrictions.
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