Wimbledon Tennis platform • Summer 2020

Tennis Recreated

The 1st April 2020 was a traumatic day for tennis fans all over the globe. It was the day the board of the All England Lawn Tennis Club announced that The Wimbledon Championships 2020 would be cancelled, due to public health concerns linked to the Coronavirus pandemic. This sowed the seed. I wanted to give something back to the tennis community, whilst raising awareness and hopefully some donations for frontline NHS staff. 

Photos by E01 and Carine06 on Flickr used under the Creative Commons license.

outline

Unofficial concept for an online platform for the prestigious Wimbledon Championships which were cancelled due to the Covid-19 pandemic.

Branding
Copywriting
Social Media 

UI/UX Design
Website Design
and Development

Client: AELTC / Self-generated 

Wimbledon Centre Court

Challenge

Engage, inspire and entertain tennis fans during lockdown and beyond.

brief

Turning the clock back to April 2020, I approached the All England Lawn Tennis Club with the concept for an online version of the prestigious Grand Slam tournament. The AELTC were glad to hear my ideas, and following a productive Zoom meeting in May, we launched the Tennis Recreated website. It’s packed with rich content including match videos, photography and Lego competitions, recipe collection, Zoom Party assets, ‘Spot the Slazenger’ and ‘A Question of Tennis’ quizzes, Grand Slam statistics and more. Game, set and match to Garlic!

Typography

Tenez is a Grand Slam display didone typeface from Plau. Its origins are rooted in pointed nib calligraphy which can be seen in contemporary Didot and Bodoni inspired typefaces. But Tenez’s shapes are organic, echoing some of late 19th century typefaces and advertising.

ATF Agency Gothic was designed by Morris Fuller Benton in 1932 as a lone titling typeface. In 1990, David Berlow saw potential in the squared forms of the narrow, monotone capitals. He designed a lowercase and added a bold to produce Font Bureau Agency, an immediately popular hit.

Grass Court Green
Pantone 349
Players Towel Purple
Pantone 268
Slazenger Ball Yellow
Pantone 288
Strawberries Red
Pantone 186

social media assets

Storytelling with Instagram.

Before the launch I designed and posted a set of around 100 post images to build an audience and spark some brand recognition. After the launch I used Instagram Stories (with interactive quizzes) to essentially ‘jump the queue’ and appear front and centre in people’s Instagram feeds. 

Tennis Recreated Instagram Stories

“You have done a fantastic job and should be proud of your achievement.”

Head of Communications, AELTC

website development

Jumping the Wimbledon queue.

The website was branded using the official Wimbledon colour palette. The tennis themed content was served up across various ‘virtual courts’ located around the website – there’s even a Henman Hill (or Murray Mount) page with summer picnic recipes from BBC Good Food and Waitrose. 

Tennis Recreated
Tennis Recreated
Tennis Recreated
Tennis Recreated outdoor banner

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