Listen to everyone’s opinion within the business. Ideas can come from anywhere. Stay engaged.
Not as painful they sound! These initial conversations are designed to help you understand your branding requirements, before briefing any projects.
In the creative industry you sometimes hear about the communication gap between designers, design agencies and their clients. I navigate any potential gaps by establishing clear communication from day one. The art of branding is a subjective process, so I listen attentively and work tirelessly with my clients to understand their business and their aspirations.
Let’s start off on the right foot. If your branding is to connect successfully with your customers, then client and creative need to click. A Brand Clinic is a structured conversation to help you and your colleagues to investigate and expertly critique your existing business branding. A fresh perspective to spark your business branding project. Let’s set up a video call with Google Meet or Zoom.
Good Brand |
Bad Brand |
|---|---|
A creative branding process involving people across business |
A business branding policy involving just the management |
Consistent and coherent implementation of identity across all channels |
Inconsistent and incoherent misuse of identity across all channels |
Putting planet and people first to create purpose |
Business centric to create a faceless corporation |
Continuously evolving to stay ahead in a crowded marketplace |
Reactively reinvents to catch up with the crowded marketplace |
Listens to and actions customers feedback |
Hears but ignores customer feedback |
Looks at the bigger picture and the long-term impact |
Looks with tunnel vision for the short-term gains |
Inspires, builds loyalty and customers become brand advocates |
Disappoints, loses loyalty and customers become brand detractors |
