Build on solid foundations. Research and strategy are key to creative success.
Struggling to find your identity as a business? Feel like your branding, logo or website design could be stronger – but not sure how? Our ‘Brand Review’ provides the answers, and gives you the perfect platform for building a better brand. You’ll receive an independent and honest assessment of your branding by an experienced designer – with actionable insights to help take your brand to the next level.
1. Ice-breaker: The perfect conversation starter, a Brand Review can motivate your teams and colleagues to engage in design discussions – pushing branding to the top of the agenda.
2. Driving change: Review results will help you leverage budget for any future brand ambitions, marketing campaigns or development projects. It builds your case, and helps you drive change.
3. Fresh perspective: Gain insights from a design expert with more than 20 years’ branding experience. I have worked for clients including Disney Theatrical, Coca-Cola, the Royal Shakespeare Company, English National Opera, Oxford University Press, The National Archives and the University of Oxford.
4. Design lessons: It’s not just your business that will benefit from the Review – you’ll learn as an individual too. Add a deeper appreciation of branding and design to your skill-set.
Good Brand |
Bad Brand |
|---|---|
A creative branding process involving people across business |
A business branding policy involving just the management |
Consistent and coherent implementation of identity across all channels |
Inconsistent and incoherent misuse of identity across all channels |
Putting planet and people first to create purpose |
Business centric to create a faceless corporation |
Continuously evolving to stay ahead in a crowded marketplace |
Reactively reinvents to catch up with the crowded marketplace |
Listens to and actions customers feedback |
Hears but ignores customer feedback |
Looks at the bigger picture and the long-term impact |
Looks with tunnel vision for the short-term gains |
Inspires, builds loyalty and customers become brand advocates |
Disappoints, loses loyalty and customers become brand detractors |
