Spark conversations across

social media

Cultivate a social media presence your business can be proud of. Connect with customers and amplify awareness of your brand.

“The set of social media images he created for our various platforms saw our page views go up 42% and our likes go up 20%.”

Sales and Operations Director, TLC LIVE

channelling your energy

Struggling to brand your social media channels? Trying to increase your followers and reach new audiences? Looking for fresh content to post on your channels? As a starting point, let’s critique your existing social channel branding to understand why your message isn’t being heard. A good piece of advice I read recently is to focus your efforts on the social networks where your core audience is already active. There is an abundance of demographic data you can grab to obtain insights into each channel’s strengths and weaknesses.

Create engaging content

Garlic can help you to revitalise and recharge your social media platforms. One solution could be to produce a set of branded template post images – your team could then adapt these flexible assets as and when required. Another answer could be to create a ‘social media toolkit’ – a valuable stockpile of post images, stickers, animations, branded messages and quotes. This creative collection could be used to support specific marketing objectives, or to reach a broader audience and drive more traffic to your website.

If you’re creating carousels for Instagram or LinkedIn, remember to employ the useful acronym A.I.D.A. This has been around since Elias St. Elmo Lewis developed the sales model in 1898 and more recently, Chris Do explains ‘Why your Instagram carousels are being ignored’ in this excellent short video.

In summary, A.I.D.A. stands for Attention, Interest, Desire and Action. Inside your carousel slide one needs to grab attention. The next few slides (2-5) are designed to engage the audience by building interest. The penultimate carousel slide should increase the desire by adding more detail, the final slide is your call to action.

Size considerations

Facebook

Facebook sizes

Profile Photos: 170 x 170 pixels. Cover Photos: 820 x 312 pixels. Timeline Posts: 1200 x 630 pixels. Facebook Stories: 1080 x 1920 pixels. Feed Ads: 1080 x 1080 pixels.

Visit Facebook

Instagram

Instagram sizes

Profile Photos: 320 x 320 pixels. Portrait Feed: 1080 x 1350 pixels. Square Feed: 1080 x 1080 pixels. Landscape Feed: 1080 x 566 pixels. Insta Stories: 1080 x 1920 pixels.

Visit Instagram

LinkedIn sizes

Profile Photos: 400 x 400 pixels. Profile Covers: 1584 x 396 pixels. Feed Post Image: 1200 x 627 pixels. LinkedIn Stories: 1080 x 1920 pixels. Company Logo: 300 x 300 pixels. Company Cover: 1128 x 191 pixels.

Visit Linkedin

Pinterest sizes

Profile Photo: 165 x 165 pixels. Profile Cover: 800 x 450 pixels (min). Square Pins: 1000 x 1000 pixels. Optimal Pins: 1000 x 1500 pixels. Long Pins: 1000 x 2100 pixels. Story Pins: 1080 x 1920 pixels.

Visit Pinterest

Twitter

Twitter sizes

Profile Photo: 400 x 400 pixels. Header Photo: 1500 x 500 pixels. Feed Post Image: 1200 x 675 pixels. Square Card: 800 x 800 pixels. Landscape Card: 800 x 418 pixels. Fleet Mobile: 1080 x 1920 pixels.

Visit Twitter